May 14, 2009

{     Phoenix "1901" Video     }    

One of my favorite magazines, Dazed & Confused, just premiered today the video for Phoenix's "1901", the first official single from Wolfgang Amadeus Phoenix. The album has been on repeat rotate for weeks and weeks now, and is the front-runner hands-down for my favorite album so far this year. I cannot recommend it enough.

The interesting thing about the video is that Dazed Digital actually commissioned and produced the video themselves, which is quite the novel approach in these new and adventurous times for both the print, web and recording industries. It's not the most complex of videos, but it fits perfectly the band's aesthetic, as well as lends itself well to the 'brands' of both Dazed and Phoenix. Well played fellows, well played!

See the video here: Dazed Digital's exclusive video for Phoenix's '1901'.