June 21, 2007

{     Modern Amusement • Summer 07'     }    

There are few brands that I would jump into the arena of fashion to defend like Modern Amusement. Taking into account a jumble of ingredients for successful production such as style, design, comfort, quality, and durability it’s rare to find a line so consistent. Yes, I would certainly defend that bird with my gauntlet clad fist.

But why would I have to bother? Just take a look at Modern Amusement’s summer line. It’s almost the end of July but the weather doesn’t seem to want to take any cues of cooling down. Don’t worry though, like an uncle who gives you a hand off of cash or your pal who always saves you a drink, Modern Amusement has you covered.

Sweet sunglasses, check. Stylish yet comfy hats, check. A variety of tees, shorts, jackets, and other such summer apparel, check. Diggin’ footwear, check. Once again Modern Amusement proves it’s not just about slapping a sweet design on a tee or modding your shoes that make good art, it’s form and intelligent, appealing design.

They are worth your time and your business, check them out.

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