June 16, 2007

{     Fullbleed     }    

There are rare occasions when apparel is designed explicitly for expression; for the opportunity to get a message out there. When I found Fullbleed I was amazed to see I had found such a line of apparel existed. Making tees that rely solely on the artistic design, no text or clear cut depictions, Fullbleed takes your shirt and makes it a billboard for your emotions, or a kick-ass collection of emoticons we’d like to show the world.

Rob Dobi has run Fullbleed since 2004, a one man show, whose designs variety range over sixty. Rob has made it clear: he wants to create tees that rely on art rather then a logo. He uses comfortable American Apparel tees to canvas his art. Finally, he keeps his product at an affordable price (tees are $16). Last time I saw shirts priced this low, yet so cool, Reagan was in office. Not to be seen as just a line for wear, Fullbleed is slowly making it’s way into adding accessories (such as pins, stickers, messenger bags) and broadening there line with hoodies.

Now before I recommend you check out Fullbleed for yourself, I have to first make note of another project by Rob Dobi called “Your Scene Sucks.” Basically, Rob, like most of us, are tired of rebellion donning a uniform and a category and has made that statement through the outlet he’s most familiar with: art. As Rob puts it, “everyone seems to be involved in some sort of strange contest where the winner wears the tightest jeans, puts on the silliest looking makeup, and sports the worst haircut. in the end, everyone loses. you all end up looking the same.” Amen, man.

For the tees: Check Out Fullbleed...

For high quality prints: Check Out Your Scene Sucks...