October 25, 2005

{ AnOtherMan }

I Often find myself browsing the newsstand like a kid in a candy store. Lifestyles, music, current events, business, women's interest, sports - I don't discriminate. I am in search of good design and every once in awhile I stumble upon some substance that is just as solid. Enter AnOtherMan - a new startup mag launched by Jefferson Hack, the young editor behind Another Magazine. Its large size and curious backward italic folio quickly jumped out of the racks. The first flip-through revealed a refined, masculine typographic wonderland of high fashion and popular culture. The masthead exposes the creator of such elegance: Typography and Design: Gareth Hague, revealing the magazine's focus and attention to its aesthetic beyond the words on its pages. Custom fonts by Gareth, under the foundry Alias, reinforce the sophistication of the magazine while their contemporary usage reinforce the youthful approach of the magazine. Not since discovering Tokion have I seen a magazine who's typographic experimentation blends so seamlessly with the culture it is presenting. The magazine is undoubtedly fashion focused; however, it steps beyond that mold, presenting social issues and fashion spreads as photo essays and articles with heavy concept - not just shots of the latest gear. Every turn of the page is a nice surprise of the typographic exploration and contributions and features by Terry Richardson and Richard Prince, even a republished conversation between Andy Warhol, William Burroughs and Mick Jagger. Hack also shows his support for ex-girlfirend and baby's mamma, Kate Moss, shooting her in Dior for a ten page spread despite her recent coked-out controversy. In prowling the newsstand, I like seeing print media that stands out in concept and presentation. AnOtherMan is just that - progressive in design and on-point in its diverse substance. Review by Mike Ley.

» Alias Type
» Another Magazine

By Alan Smithee in Reading