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August 3, 2004

{     Sneaker Freaker Magazine     }    

"So many sneakers, so little time." laments Sneaker Freaker editor/creator Woody, the man behind the finest publication ever to cover the sneak-scene. What makes Sneaker Freaker the best? I'll give you three reasons: 1. The look. In a scene so obsessed with style, very few 'zines and mags that cover it look like they are even worth wrapping your mud-crusted throw-aways in. SF bucks the trend by offering up a nicely bound 6 x 8 inch "mook" (half magazine, half book) full of sharp photos, clear colors, and catchy-as-hell design and layout. To boot, it's all printed on nice heavy-stock paper with no gloss to get all greasy and fingerprinty. There's even a centerfold-style back page that unfurls to reveal 63 different styles, colorways and brands. 2. The words. Deep interviews, solid essays and real humor and wit. The "writing" in most sneaker mags is an afterthought, and usually succumbs to stupid grammar, lame anecdotes and interviews that just don't go anywhere. SF is tight, all the way through. You get the enthusiasm and love of the scene that you expect from a 'zine but none of the sloppiness. 3. The scope. SF casts its net WIDE, covering the phenomenon on a global level, touching every style and every brand. Since it's not focused directly on the hip-hop scene (as many US mags are) there is a real depth to their coverage that's missing stateside. You still get all that shit, but it's less about who is wearing what and more about what is out there, period. Issue 3 even had a piece on the Reebok Pump. The Pump fer gawdsakes! Issue 4 includes coverage of the Hong Kong and Japanese markets, where shit is really popping off. No stone is left unturned, no Dunk left unphotographed. Whether you're a head or not, Sneaker Freaker gives you a peek at the world of collector-culture and serves it up well. This may be the only place you ever see a Chanel Reebok PumpFury or a Micael Lau Nike FibreOPS Wildwood. You want to meet Demon Tiger, owner of the largest stash of Onitsuke Tigers known to man? Consider it done. You want to read about some Pumas from 1986 that hooked up to your Commodore 64 and measured your stride length, your paces and your timing? Consider that done too. Sneaker Freaker outclasses and outstyles all the rest- straight outta Melbourne! Issue 4 is the latest, and you get a shit-ton of coverage on the Asian market in addition to the usual pack of interviews with designers and manufacturers, tons of pics, original sneaker-inspired artwork and other yumminess. Select stockists in New York and San Francisco offer issues of Sneaker Freaker for purchase in the US. Zakkacorp.com even does so online, if you can put up with the "artier-than-thou" web presence and a $10 price tag (that's before shipping costs too). My reccomendation is to order them direct from the fellas themselves- only six bucks an ish, and even with international shipping you'll pay less than you would at Zakka. In fact, do yourself a favor. Order issues 2, 3, and 4 together. You'll only pay $29 (US), and that's a hella good deal for the finest available education on the subject of modern shoe-love.

     » Sneaker Freaker (click on "Shop")

Comments

Where could I find the 1970 Trackster 11 by New Balance? Is it possible?
Thanks,
Andy

Posted by: andy at February 9, 2006 12:42 AM

How do I find out how to advertise in your magazine.

Larry Speer
928-635-1245

Posted by: Repair Corporation at June 19, 2009 11:06 PM
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