June 29, 2004

{ Super 7 Magazine and Retail Store }

Having built a considerable reputation based on quality, content and style in just five issues, Super 7 has become the English language authority on high-end collectible toys from the Asian market and beyond. It's also a damn good read- full of original artwork inspired by toy culture, photos of obscure pieces you'd be lucky to ever otherwise lay eyes on, and writing that gets to the root of what has become a powerful and universal love for all things toy. Each issue is crammed full of eye candy, as well as special offers for limited edition Super 7-only runs of designer toys. And if Super 7 magazine is to toy addicts what crack cocaine is to crackheads, than the recently opened Super 7 Store is like some kind of new SuperCrack, guaranteed to wipe out your wallet and destroy your mind by offering you tons of things that you just have to have. Toy-fiends lined up at 1630 Post St. in San Francisco this past Friday for the Grand Opening, filling their need for a collectible-vinyl fix and sneaking a peek at Super 7's new Neo Kaiju project which has enlisted the aid of artists such as Gary Baseman and Tim Biskup (who were in-store to help kick things off) to redesign the classic giant monsters of yore. All this makes Super 7 ground zero for toy lovers. With the scene growing faster than an atomically irradiated dinosaur, Super 7 is there to initiate a little quality control and to insure that we don't miss out on anything stateside, all while kicking off projects of their own specifically catered to the collectible market. The Super 7 Store even has plans to offer products online, making it an invaluable resource to those of us not living on the West Coast. Issue 5 of Super 7 is on sale now, with back issues available for those of you who've missed out. Finally, I've found a publication that treats my vinylphilia with respect, approaches the subject with intelligence and clarity, and goes the extra mile to offer me rare and unique drool-enducing collectibles. I've never felt so loved.

» Subscribe to Super 7 today! (or just buy the ultra-cool Mechabot)
» Visit Super 7 Store online!

By Adam in Toys