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March 14, 2004

{     House Industries : the book     }    

In the business of fonts, House Industries has been an underground leader since it's beginnings over ten years ago. We pray that most of you learned way back when that the idea of using some trendy font found on the internet is similar to walking into a Bavarian chocolate shop and just getting a handful of those little square bits of nasty chic-let nickel gums. Or like riding a moped to a Jaguar dealership. Or maybe like wearing a Hawaiian shirt and flip-flops to a winter funeral. Whatever. Either way, you get what I mean, House Industries rocks all, and if you don't use House fonts then your stuff looks butt. So now, after all these years of top-notch over-designing, House Industries has put together a big, fat retrospective book, simply titled House. You get the full roadmap House has traveled over the years, from two-man design team to an internationally recognized typeface foundry, crammed full of sketches, tips, ideas, photos, illustrations, and a ton more. Furthermore, just as House is known for super-innovative ideas delivered in super-innovative packaging, and for putting more work into an often published and mailed typeface catalog than most magazines put into a whole issue, this book is top-notch-primo-deeeeeee-luxe. Nothing says it like they do: "The linen-bound, 240-page hardcover volume employs six-color printing and spot varnish on a variety of paper stocks." Hot damnation kids, that sounds nice! Considering you get that fancy book, signed and numbered, as well as a CD with five House fonts and original music (yeah, there's a House band), I'd say that you needs to be gettin' to the order page, and fast.

     » Order at House



Posted by: asdf at March 18, 2004 6:23 PM

Cool Fonts!

Posted by: Edgar Gomez at June 18, 2004 10:21 AM
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